Market
Perception

Market perception.

With reviews and testimonials on platforms like Glassdoor and LinkedIn just a click away, maintaining a positive brand image is essential. One in three people have turned down a job because of a poor company reputation online.

A respected brand builds trust and attracts top talent who value transparency. This trust eases the hiring process, making recruiters— and their offers—more welcome. A good reputation is a pivotal element of overall talent strategy success and leading organisations protect it.

Narratives are carefully managed.

Leaders actively manage their online reputations, recognising that candidates often consult these sites. They know that a positive online presence can be a decisive factor in attracting top talent.

Social media is curated.

Organisations can’t afford to be reactive or passive on social media. Negative reviews can quickly tarnish a company’s reputation. It’s important to engage with these platforms responsibly with thoughtful responses to criticism and praise.

Storytelling is authentic.

They use digital platforms to share their story, highlight employee experiences, and communicate their culture and mission. This builds a compelling employer brand, attracting individuals who align with the organisation’s values and mission.

Managing your online reputation is not just responding to what’s already out there. Shaping a positive work environment and culture naturally influences the reviews your company receives.

1.

Proactively engage with reviews:

Regularly monitor and respond to feedback on platforms like Glassdoor. Acknowledge both positive and negative feedback. For negative reviews, thoughtfully address the concerns and offer to take the conversation offline.

2.

Encourage genuine employee feedback:

Foster a culture where employees feel able to share honest experiences and feedback on review platforms. Emphasise that reviews should be voluntary and authentic; steer clear of pressuring for positive reviews.

3.

Utilise feedback for ongoing improvement:

Use insights gained online as a valuable source of information for organisational improvement. Identify recurring themes in reviews and address them internally to strengthen your overall employer brand.