EVP: The key to attracting and retaining talent
Feel you’re close to hitting the wage ceiling? Need a creative, impactful way to attract talent? An effective employer value proposition (EVP) is an important tool for companies to differentiate themselves in the market for applicants and build loyalty among current employees.
EVP is a company’s set of benefits and core beliefs that define its brand as an employer. It describes what a company and culture can offer an applicant or employee in exchange for their time and talent. It helps answer:
By presenting total compensation – both tangible and intangible – in one nice, neat package an employer can position themselves as a more attractive option over a competitor for talent.
